Baba Ijebu company

Premier Lotto Limited (PLL), also widely recognized as Baba Ijebu, is a prominent gaming company in Nigeria. Established in 2001, PLL aka Baba Ijebu was founded by Chief Kessington Adebukunola Adebutu, who continues to lead the company as its Chief Executive Officer.

With a management team boasting of over 40 years of combined experience in the gaming industry, Premier Lotto has leveraged this expertise to grow and solidify its position as a leading lottery operator in the whole West Africa.

To ensure top-notch service and efficiency, Premier Lotto partnered with EDITEC S.A. of Paris, France, along with various local business and technology experts, to provide robust technological and backend support.

This collaboration has been key to maintaining the company’s reputation for delivering prompt and reliable services to its vast customer base.

Presently, Premier Lotto is operating one of the largest lotto networks in Nigeria, Premier Lotto manages over 200 principal agents who oversee more than 16,000 sub-agents and sales representatives, predominantly across the western region of the country.

The company’s unwavering commitment to timely payouts has established it as a leader in the Nigerian gaming industry.

Looking ahead, Premier Lotto is finalizing plans to expand its services nationwide. This expansion strategy includes forming alliances and partnerships to replicate its success across the entire country.

The brand name “Baba Ijebu” reflects the founder’s deep roots in the Ijebu region, a testament to the company’s strong cultural ties.

Baba Ijebu Vision

Baba Ijebu aspire to be recognized for consistently delivering exceptional value, driven by a profound commitment to excellence in everything we do.

Baba Ijebu Mission

Baba Ijebu mission is to offer our customers timely, cost-effective services tailored to meet their unique needs. Our unwavering dedication ensures that our customers receive nothing but the best.

Baba Ijebu Products & Services

Premier Lotto Limited aka Baba Ijebu specializes in Lotto, a fixed-odds game where players compete against the operator (the House) rather than against each other.

The amount a player can win is not influenced by the number of other winners; the operator assumes the full risk and can either win or lose.

Players have five different betting options, ranging from a single number to five numbers. There are no prize categories, each player either wins the full amount or loses the bet entirely.

Players can stake any amount within the specified minimum and maximum limits, with payouts directly proportional to the amount staked.

Since the game operates independently of a pooled system and the prize is not shared among players, multiple draws can be conducted each day, limited only by technical capabilities.

For instance, one type of fixed-odds game, Keno, is drawn several times daily. The payout ratio typically stands at around 62% to 63%, and unlike traditional lotteries, the turnover is substantial. Agents receive a 25% commission on sales.

Currently, Premier Lotto offers 23 games, with 27 draws conducted each week. There are four draws daily, except on Sundays, when three draws are held.

All draws are broadcast on radio and reported in specialized newspapers dedicated to the industry. Winnings are paid out in cash through the company’s payment centers, which operate 24 hours a day.

Head Office Locations/Contact/E-mail/Web

Lagos (Head Office) –
112 Funso Williams Avenue, (formerly Western Avenue)
Surulere, Lagos.

Sango-Ota –
1, Otun Crescent,
Off Ijoko Road,
Sango-Ota, Ogun State.

Enugu –
53, Morehouse Street,
Ogui – Enugu.

Ibadan –
42/43, Darlington Street,
Mokola, Ibadan, Oyo.

Tel: +234 01-793 7511.
E-mail: info@premierlottong.com
Web: www.premierlottong.com

FAQ

Who is the CEO of Baba Ijebu?

Sir Kessington Adebukunola is the founder and CEO of Premier Lotto Limited (Baba Ijebu), Nigeria’s oldest and foremost gaming company.

What company is Baba Ijebu?

Premier Lotto Limite which is commonly known as Baba Ijebu is a gaming company providing lotto and betting services in Nigeria.

Who owns Premier Lotto in Nigeria?

Premier Lotto Limited (PLL) widely known as Baba Ijebu, is a gaming company incorporated in 2001, established to operate lotto services in Nigeria. The company was founded by Chief Kessington Adebukunola Adebutu, who currently serves as the Chief Executive Officer.

Who is the richest between Bet9ja and Baba Ijebu?

This company’s stock, valued at $1 billion, is traded on the Nigerian Stock Exchange. Its net worth is estimated at $1 billion, while Bet9ja’s net worth is around $10 million. Consequently, Baba Ijebu has a significantly higher net worth, making it wealthier compared to Bet9ja.