How to start an online store with low capital in Nigeria

Starting an online store with low capital in Nigeria is easier than you might imagine. In recent years, e-commerce in Nigeria has experienced tremendous growth, fueled by increasing internet penetration, smartphone usage, and a young, entrepreneurial population eager to explore new business opportunities. 

Today, anyone with determination and a small budget can tap into the booming online market and start selling products or services without the need for a physical shop.

For Nigerians looking to earn extra income or build a full-fledged business, low-cost opportunities abound. From selling handmade crafts and digital products to dropshipping and reselling popular items, there are countless ways to start small and scale gradually.

Platforms like Shopify, WooCommerce, Jumia, Konga, and even social media marketplaces make it simple to set up an online store with minimal investment.

The beauty of starting an online store with low capital in Nigeria lies in its flexibility. You don’t need huge funds for rent, staff salaries, or large inventories. With strategic planning, the right niche, and cost-effective marketing, you can attract customers, generate sales, and grow your business step by step.

Whether you are a student, a stay-at-home parent, or simply someone looking for a side hustle, the Nigerian e-commerce landscape offers a fertile ground for success—without breaking the bank.

Why Start an Online Store in Nigeria

Nigeria’s e-commerce sector is experiencing remarkable growth, presenting a wealth of opportunities for entrepreneurs. In 2024, the market was valued at approximately $8.53 billion and is projected to reach $14.92 billion by 2029, reflecting a compound annual growth rate (CAGR) of 11.82%.

This expansion is driven by several factors:

• Smartphone Penetration: Mobile commerce is on the rise, with smartphones accounting for over 80% of online orders in 2024. This trend is expected to continue as mobile internet access becomes more widespread.

• Payment Innovations: The adoption of Buy Now, Pay Later (BNPL) services is increasing, with projections indicating the BNPL market will surpass $1.62 billion in 2025. This model is particularly appealing to millennials seeking flexible payment options.

• Social Commerce: Platforms like Instagram, Facebook, and WhatsApp are becoming essential for product discovery and sales, especially among small and medium-sized enterprises (SMEs).

Key players in the Nigerian e-commerce landscape include:

• Jumia: Often referred to as the “Amazon of Africa,” Jumia has a significant presence across Nigeria, offering a wide range of products and services.

• Konga: A major Nigerian e-commerce platform providing diverse product categories and services.

• Shopify: An international platform facilitating Nigerian entrepreneurs in setting up their online stores with ease.

• Social Media Marketplaces: Platforms like Instagram and Facebook serve as vital sales channels for many Nigerian businesses.

For Nigerians with limited capital, these platforms provide accessible avenues to launch online stores. By leveraging mobile technology, innovative payment solutions, and social media, aspiring entrepreneurs can tap into this burgeoning market and establish successful online businesses.

Choose Your Niche Wisely

One of the most crucial steps in starting an online store with low capital in Nigeria is selecting the right niche. Your niche determines the type of products you sell, the audience you target, and ultimately, how successful your business can become.

Choosing a profitable niche ensures that your efforts are focused on products that have high demand and are more likely to generate consistent sales.

For entrepreneurs with limited funds, it’s best to focus on products with low startup costs but high potential returns. Digital products such as e-books, online courses, and printable designs require minimal investment and can be sold repeatedly without the need for inventory.

Dropshipping allows you to sell physical products without holding stock, reducing overhead and risk. Handmade items, crafts, and locally sourced products are also popular choices, especially when targeting social media marketplaces where unique, personalized products are highly sought after.

When choosing a niche, consider long-tail variations of your keyphrase to attract the right audience. For instance, terms like “low-cost online business in Nigeria”, “affordable online store ideas Nigeria”, or “start e-commerce with little money in Nigeria” can guide your niche selection while improving your post’s SEO performance.

By carefully selecting a niche that aligns with market demand, budget constraints, and your personal skills or interests, you set your online store on the path to growth. Focusing on a specific niche not only reduces competition but also helps you build a loyal customer base that trusts your expertise in that product category.

Decide on Your Business Model

Once you’ve chosen your niche, the next step in starting an online store with low capital in Nigeria is deciding on the right business model. The model you select determines how you source products, manage inventory, and interact with customers.

Choosing a low-cost model helps minimize upfront expenses while allowing you to focus on marketing and sales.

Here are some popular options:

1. Dropshipping

• Pros: Requires little to no capital for inventory; products are shipped directly from suppliers to customers; easy to scale.

• Cons: Lower profit margins; limited control over product quality and shipping times; high competition in popular niches.

2. Print-on-Demand

• Pros: Ideal for selling custom designs on apparel, mugs, and accessories without holding stock; minimal upfront investment; flexible product options.

• Cons: Profit margins are smaller; dependent on third-party printing and shipping services; quality issues can affect customer satisfaction.

3. Selling Handmade Goods

• Pros: Unique, personalized products can attract loyal customers; higher profit margins on creative items; full control over quality.

• Cons: Time-intensive; limited scalability without hiring help; requires skill or craftsmanship.

4. Reselling

• Pros: Easy to start with small quantities; popular items can generate quick sales; suitable for marketplaces and social media shops.

• Cons: Competition from other resellers; profits depend on sourcing low-cost products; inventory management may be required.

Selecting a business model that aligns with your budget, skills, and niche is essential for creating a low-cost online business in Nigeria. By understanding the pros and cons of each option, you can make an informed choice that maximizes profits while minimizing risks.

Set Up Your Online Store

After selecting your niche and business model, the next crucial step in starting an online store with low capital in Nigeria is setting up your store. Fortunately, there are free or affordable platforms that make this process simple, even for beginners. Popular options include:

• Shopify: Offers an easy-to-use interface and templates for building professional stores. Plans start low, and you can integrate payment gateways like Paystack or Flutterwave.

• WordPress + WooCommerce: Ideal for those who want full control over their store. WooCommerce is free, and you only pay for hosting and a domain name.

• Payhip: Best for digital products, offering a simple platform with no upfront costs.

• Social Media Shops: Platforms like Instagram, Facebook, and WhatsApp allow you to sell directly to your audience with minimal setup.

Step-by-Step Guide to Setting Up Your Store

1. Register on Your Chosen Platform: Sign up with your email, create a password, and choose a store name that reflects your brand.

2. Choose a Template or Theme: Pick a clean, mobile-friendly design that highlights your products.

3. Upload Your Products: Add high-quality images, write clear descriptions, include prices, and categorize products for easy navigation.

4. Set Up Payment Options: Integrate local payment gateways such as Paystack, Flutterwave, or bank transfers to accept payments seamlessly.

5. Configure Shipping Options: Set up delivery methods, costs, and regions you serve. For low-budget businesses, start with local courier services.

6. Test Your Store: Place a test order to ensure everything works, from checkout to payment confirmation.

Including screenshots or product images of your store setup not only improves readability but also enhances SEO, making your post more engaging and likely to rank higher on search engines.

Source Products Cheaply

Sourcing products at low cost is a key step in starting an online store with low capital in Nigeria. Your ability to find affordable suppliers directly affects your profit margins and overall business success. There are several options to consider:

1. Local Wholesalers

Purchasing from local suppliers or markets allows you to avoid high shipping fees and import taxes. Popular markets like Balogun Market in Lagos or wholesale hubs in Kano and Onitsha offer a wide variety of products at competitive prices. Always compare prices between multiple suppliers to ensure you get the best deal.

2. Aliexpress and International Suppliers

Platforms like Aliexpress or Alibaba are ideal for dropshipping or bulk purchases of products not readily available locally. Look for suppliers with high ratings and positive reviews. Take shipping times into account, and start with small orders to test product quality.

3. Making Your Own Products

If you have a skill or craft, producing your own products can reduce costs and differentiate your store. Handmade items, digital products, and personalized goods are increasingly popular among Nigerian online shoppers.

Tips to Minimize Costs

• Negotiate Prices: Always ask suppliers for discounts, especially when buying in bulk. Many are willing to lower prices for repeat customers.

• Start Small: Avoid buying large inventory upfront. Test products to see which sell best before scaling.

• Bundle Products: Create bundles or kits to increase perceived value without significantly increasing cost.

• Leverage Dropshipping: For low-budget entrepreneurs, dropshipping allows you to sell products without holding inventory, reducing risk and upfront expenses.

By sourcing products strategically, you can run a low-cost online business in Nigeria while maintaining healthy profit margins and reducing financial risk.

Marketing Your Low-Cost Online Store in Nigeria on a Budget

Once your store is set up and stocked with products, the next step in starting an online store with low capital in Nigeria is attracting customers. Effective marketing doesn’t have to be expensive; with creativity and consistency, you can reach your target audience without breaking the bank.

1. Social Media Marketing

Platforms like Instagram, TikTok, and Facebook are powerful tools for promoting your products. Post high-quality images, product demos, and engaging content to attract followers.

Use relevant hashtags and interact with your audience to build trust and visibility. Instagram Reels and TikTok videos, in particular, have become highly effective for driving sales in Nigeria.

2. WhatsApp Groups

Leverage WhatsApp to reach friends, family, and community groups. Share your products, promotions, and updates directly with potential customers. Personal recommendations and word-of-mouth remain strong sales drivers in the Nigerian market.

3. Influencer Collaborations

Partnering with micro-influencers in your niche can boost your store’s visibility at a low cost. Influencers with smaller, engaged audiences often offer affordable rates and can create authentic content that resonates with potential buyers.

4. Content Marketing and Blogging

Creating blog posts, tutorials, or guides related to your niche helps attract organic traffic. For example, writing posts about “how to start a low-cost online business in Nigeria” can draw in readers who are actively searching for solutions. Sharing this content on social media also increases your store’s reach.

By applying these low-cost marketing strategies, you can effectively promote your online store, attract customers, and grow your business—even with a limited budget. Consistency, creativity, and leveraging free platforms are key to building a sustainable, low-capital online business in Nigeria.

Manage Orders & Customer Service Efficiently

Running a successful online store with low capital in Nigeria doesn’t stop at making sales—it also requires smooth order management and excellent customer service. Efficient handling of shipping, returns, and customer queries builds trust and encourages repeat business, which is essential for growth.

1. Shipping Management

Partner with reliable courier services to ensure timely delivery. Options like GIG Logistics, DHL, and local courier companies provide affordable shipping solutions for small businesses.

Clearly communicate delivery times and provide tracking numbers to customers whenever possible. For dropshipping, choose suppliers that offer reliable shipping and tracking to minimize delays and complaints.

2. Handling Returns

Establish a clear return policy to make customers feel confident buying from your store. Outline acceptable return conditions, timelines, and the process for refunds or exchanges. For low-capital stores, consider offering partial refunds or store credits to reduce upfront costs while maintaining customer satisfaction.

3. Customer Queries and Support

Respond promptly to inquiries via email, social media, or WhatsApp. Fast, helpful responses increase customer trust and improve your store’s reputation. Free or affordable tools like Tidio, WhatsApp Business, and Gmail templates can streamline communication and ensure no message goes unanswered.

4. Order Tracking and Management Tools

Use order management tools such as Shopify’s dashboard, WooCommerce plugins, or Google Sheets to keep track of inventory, pending orders, and shipments. Even basic spreadsheets can help you stay organized without spending extra money.

By managing orders and customer service efficiently, you can maintain a professional online presence and enhance customer satisfaction. This approach is essential for growing a low-cost online business in Nigeria and turning first-time buyers into loyal customers.

Scaling Your Low-Cost Online Store in Nigeria

Once your online store starts generating consistent sales, the next step in growing a low-cost online business in Nigeria is scaling strategically. Scaling allows you to reach more customers, increase revenue, and establish a stronger brand presence.

1. Reinvest Profits

Reinvest a portion of your profits back into the business. Start by improving product quality, increasing inventory for high-demand items, or enhancing your website design. Reinvestment ensures steady growth without relying on external funding.

2. Expand Your Product Range

Introduce complementary products or new variations of your bestsellers. For example, if you sell handmade jewelry, consider adding matching accessories or gift sets. Expanding your product range helps attract new customers and encourages existing buyers to purchase more.

3. Grow Your Audience

Continue leveraging social media, content marketing, and influencer collaborations to increase brand awareness. Collect email addresses and create newsletters to keep customers engaged with promotions, updates, and new product launches.

4. Paid Marketing Options

Once your budget allows, explore paid marketing strategies like Google Ads, Facebook Ads, and Instagram Ads. These platforms allow you to target specific demographics, boosting traffic and sales quickly. Start with small campaigns to test what works best for your audience before scaling ad spend.

By reinvesting profits, expanding products, growing your audience, and carefully integrating paid marketing, you can take your low-cost online store in Nigeria to the next level. Scaling wisely ensures sustainable growth while maintaining manageable costs and maximizing returns.

Conclusion

Starting an online store with low capital in Nigeria is not only possible but also highly rewarding when approached strategically.

From choosing a profitable niche and deciding on the right business model to setting up your store, sourcing products cheaply, marketing effectively, and managing orders efficiently, each step plays a vital role in building a successful online business.

By following these steps, you can minimize costs, attract customers, and gradually scale your store for long-term growth. Remember, consistency, creativity, and smart planning are key to running a low-cost online business in Nigeria that thrives.

Don’t wait any longer—start your online store with low capital in Nigeria today and watch your business grow. Take action now, leverage the tools and strategies outlined in this guide, and turn your entrepreneurial dreams into reality.

Frequently Asked Questions

What kind of online business is most profitable in Nigeria?

In Nigeria, the most profitable online businesses are those that solve daily problems, require low overhead costs, and cater to the country’s growing digital population. Among these, e-commerce, digital products, affiliate marketing, and online services stand out as top earners.

E-commerce is booming because of the increasing number of Nigerians shopping online due to convenience and competitive pricing. Selling products like fashion items, gadgets, skincare, and groceries through online stores or social media can yield high profits, especially when targeting a niche audience.

Another profitable area is digital products, such as eBooks, online courses, design templates, and software. The beauty of this model is that digital goods require no physical inventory or shipping costs. Once created, they can be sold repeatedly, offering almost pure profit margins.

Affiliate marketing is also a great option for Nigerians who prefer not to handle products directly. By promoting other people’s goods or services through affiliate links, you can earn commissions for each sale made through your referral.

Platforms like Amazon Associates, Jumia, and Konga offer affiliate programs that are easy to join. Freelancing and service-based businesses are another goldmine.

Nigerians with skills in writing, graphic design, web development, social media management, or video editing can sell their services to clients locally and internationally. Websites like Fiverr, Upwork, and LinkedIn make it easier to find clients.

Additionally, dropshipping and print-on-demand businesses are becoming highly profitable in Nigeria because they eliminate inventory costs and reduce startup expenses.

Influencer marketing and content creation on platforms like YouTube, TikTok, or Instagram can also turn into profitable ventures once you build a loyal audience.

Overall, the most profitable online business in Nigeria depends on your skills, capital, and consistency, but digital and service-based models generally yield the highest returns with minimal risk.

How much do I need to start an online store?

Starting an online store in Nigeria doesn’t necessarily require a huge investment. The amount you need depends on your chosen business model, product type, and marketing strategy.

For a basic e-commerce setup, you can begin with as little as ₦50,000 to ₦300,000, though it can go higher if you’re launching a full-scale brand. Let’s break it down.

First, you’ll need a domain name and hosting plan, which cost between ₦10,000 and ₦25,000 yearly. You’ll also need a reliable website builder such as Shopify, WooCommerce, or Flutterwave Store — Shopify plans start around ₦15,000 per month, while WooCommerce is free but requires hosting.

Next, consider product sourcing. If you’re selling physical items, you might need ₦20,000–₦150,000 for initial inventory, depending on your niche.

Dropshipping, however, eliminates this need since suppliers handle inventory and delivery. For branding, including your logo, product photography, and social media presence, you should budget at least ₦20,000. Marketing is another key area.

To attract customers, you’ll need paid ads on Facebook, Instagram, or Google, costing ₦10,000–₦50,000 monthly at minimum. Payment integration is also essential — use services like Paystack or Flutterwave, which charge small transaction fees.

If you’re selling digital products, your costs drop significantly since there’s no inventory or shipping involved. In that case, you can start with just ₦20,000–₦50,000.

The most important investment, however, is your time. You’ll need to spend time learning how to optimize your store, run effective ads, and provide excellent customer service.

In summary, you can start small and scale up gradually. Start with a budget that fits your comfort zone, focus on creating a quality online shopping experience, and reinvest profits to grow your store into a sustainable business.

What business can I start with 5k as a student?

Starting a business with ₦5,000 as a student in Nigeria may sound impossible, but with creativity and the right approach, you can build something profitable. The key is to focus on low-capital, high-demand ventures that leverage your existing resources such as your phone, internet, and skills.

One excellent option is social media management. If you’re active on platforms like Instagram or TikTok, you can help small businesses create content and manage their pages.

You only need data and creativity. Another good choice is mini importation, which involves buying small items from platforms like Alibaba or 1688 at low prices and reselling them online.

With ₦5,000, you can start with just a few units of trending items like phone accessories or jewelry. Airtime and data reselling is also a good option. You can register with VTU platforms like Clubkonnect or TopitUp to buy airtime at discounted rates and resell for profit.

You can also start a digital service like writing, logo design, or tutoring online. For example, you can offer essay writing, design flyers using Canva, or teach subjects you excel in.

Perfume oil resale is another growing small-scale business. With ₦5,000, you can buy a few bottles in bulk and sell to classmates or online. If you have good communication skills, affiliate marketing is perfect for you — you promote digital courses or products and earn commissions per sale, with little to no investment.

The secret is consistency, networking, and using social media effectively. Even though ₦5,000 is a small amount, if you start wisely, keep costs low, and reinvest your profits, you can grow it into a steady income stream while studying.

What is the most profitable business in Nigeria with low capital?

Nigeria’s economic challenges have made many people seek businesses that can be started with little money but yield good profits. Some of the most profitable low-capital businesses include food vending, POS services, digital skills freelancing, fashion accessories, and phone repair or sales.

Among them, food-related businesses are almost recession-proof because people eat daily. You can start a small food delivery business, sell snacks, or cook homemade meals for busy workers.

Another strong option is POS business, where you offer cash withdrawal, deposits, and bill payment services in your neighborhood. With ₦50,000–₦100,000, you can rent a small kiosk and get a POS machine from a bank or fintech company.

Freelancing is one of the most cost-effective options because it only requires your skills and internet access. If you can write, design, code, or manage social media, you can earn from clients locally and abroad.

Hair accessories, thrift clothing, and fashion jewelry are also trending low-capital ventures, especially for young entrepreneurs who sell through WhatsApp or Instagram.

Other ideas include perfume oil sales, mini importation, organic skincare products, and printing services. These businesses require little startup capital but can grow quickly with marketing.

In the digital space, affiliate marketing and online tutoring are also highly profitable because they don’t require physical goods. The real secret is starting small, mastering one niche, and using free online marketing to grow your visibility.

By focusing on providing value and managing expenses carefully, you can build a thriving business even with limited capital.

How to open an online store for beginners?

Opening an online store as a beginner in Nigeria is easier than ever, thanks to tools like Shopify, WooCommerce, and Flutterwave Store. The first step is to choose your niche — decide what kind of products you want to sell, such as clothing, beauty items, digital goods, or gadgets.

Next, you’ll need to research your target audience to understand their preferences, spending habits, and pain points. Once that’s clear, the second step is to pick a platform.

Shopify is beginner-friendly and handles hosting for you, while WooCommerce works best for those comfortable with WordPress. Flutterwave Store is free and ideal for Nigerians starting small.

After selecting your platform, you need to buy a domain name (your website’s address) and set up your store layout using a customizable theme. Add high-quality product images, detailed descriptions, and clear pricing.

Then, integrate a payment gateway like Paystack or Flutterwave to accept payments securely. Shipping and delivery should also be planned early — partner with reliable logistics companies like GIG Logistics or Kwik for smooth order fulfillment.

Once your store is ready, focus on branding and marketing. Create social media pages for your store and run affordable ads on Instagram and Facebook to drive traffic. Engage with customers through content marketing, email newsletters, and consistent updates.

As a beginner, start with a small number of products, learn how to manage inventory, and provide excellent customer service. Regularly monitor your sales analytics to see what’s working and what needs improvement.

Over time, you can expand your product range and increase your advertising budget. Opening an online store may seem daunting initially, but with dedication and patience, you can build a profitable business that grows steadily.

Is it hard to open an online store?

Opening an online store is not as hard as many people think, especially with the number of user-friendly platforms and resources available today. The process is straightforward if you follow the right steps and stay consistent.

The biggest challenge most beginners face is not the technical setup but rather learning how to attract customers and manage operations effectively. The first step in creating an online store is deciding what to sell.

This can be physical goods like fashion items, electronics, or beauty products, or digital items like courses, templates, or eBooks. Once you’ve chosen a product, the next step is selecting a suitable e-commerce platform.

Platforms like Shopify, WooCommerce, and Flutterwave Store simplify the entire process by providing customizable templates, integrated payment systems, and shipping tools. You don’t need to be a web developer to set up your store — these platforms handle most of the technical aspects for you.

However, running an online store successfully requires effort in areas like product photography, marketing, and customer service. You need to invest time in learning digital marketing strategies such as SEO, paid ads, and social media promotion to drive traffic to your store.

Payment integration and delivery management can also take some learning, but most Nigerian payment gateways like Paystack and Flutterwave have easy setup guides. The real difficulty comes from competition — the online market is crowded, so you must offer something unique to stand out.

Building trust through professional branding, fast delivery, and transparent communication is key. Once you understand your target audience and commit to consistent marketing, running an online store becomes much easier.

In conclusion, opening an online store isn’t hard if you’re willing to learn, start small, and grow steadily. The process might feel overwhelming at first, but with patience and consistency, anyone can master it and turn it into a profitable business.

Can I start POS business with 20k?

Starting a POS business with ₦20,000 in Nigeria can be challenging, but not impossible if you use creative approaches and partnerships. The main costs involved in launching a POS business include getting a POS machine, securing a location, and having enough cash flow for transactions.

Typically, a new POS machine costs between ₦25,000 and ₦50,000, depending on the provider. However, some banks and fintech companies offer free or subsidized POS terminals to agents who meet certain requirements.

For example, companies like Opay, Moniepoint, and PalmPay provide POS machines with flexible payment plans or lease options. With ₦20,000, you may not be able to buy the machine outright, but you can register as an agent with one of these fintechs and apply for a free POS.

You’ll need valid identification and proof of address. Once approved, you can use the ₦20,000 as your initial working capital — this is the money you’ll use to complete withdrawals and deposits for customers. A good location is crucial, so set up in a busy area such as a market, bus stop, or residential neighborhood.

Marketing your services with simple signboards and good customer service will help attract more clients. Over time, as your transaction volume increases, you’ll earn commissions on each transaction, which can be reinvested to expand your business.

In summary, while ₦20,000 is a small starting amount, it can be enough to begin a POS business if you use free machine programs, manage your cash carefully, and build your customer base gradually.

What is the cheapest most profitable business to start?

The cheapest yet most profitable businesses are those that require low startup costs but have high demand and good margins. In Nigeria, such businesses include digital services, resale ventures, and skill-based offerings.

Freelancing is one of the most affordable and profitable because you only need a smartphone or laptop and internet access. If you can write, design, or create content, you can offer your services on Fiverr, Upwork, or social media platforms.

Affiliate marketing is another excellent choice — you promote digital courses or physical products and earn a commission per sale without owning inventory. You can start this with zero capital by using social media for promotion.

Perfume oil reselling, thrift fashion, and organic skincare production are also cheap and profitable businesses. You can buy a small batch of perfume oil or thrift clothes with ₦10,000–₦20,000 and sell at a high markup.

Data reselling is another easy-to-start business where you buy data in bulk and sell to individuals at a profit. Students and young professionals often start this because it requires as little as ₦5,000.

If you prefer online businesses, digital product creation such as eBooks, templates, or online courses is a top choice. Once you create a product, you can sell it repeatedly without additional costs.

Social media management and copywriting are other low-cost services that generate consistent income. The secret to success in cheap businesses is not the amount of money you start with but how well you understand your audience and market your offer. Start small, build trust, and reinvest profits to grow steadily.

What business can I start with 2million naira?

Starting a business with ₦2 million in Nigeria gives you several profitable options depending on your interests and goals. With this capital, you can start both online and offline ventures that provide high returns.

One great option is launching an e-commerce business — you can build your own online store, buy inventory in bulk, and sell fashion items, electronics, or beauty products.

With ₦2 million, you can afford to set up a professional website, invest in branding, and run online ads to grow your store. Another lucrative option is starting a restaurant or food delivery business.

Nigerians spend heavily on food, and with proper planning, you can run a small eatery or home delivery service in a busy area. POS and mobile money businesses are also highly profitable and can be expanded with multiple terminals.

If you prefer service-based ventures, you can start a logistics or dispatch company, which is in high demand due to the growth of online shopping. Buying one or two motorcycles for delivery can generate consistent returns.

For those interested in tech, ₦2 million can fund a digital marketing agency, software startup, or online learning platform. In agriculture, you can start a small poultry farm, fish farming, or cassava processing business — these sectors have stable demand.

You could also open a fashion boutique, invest in event planning, or buy equipment for photography and videography services. The most important thing is to research your market before investing heavily.

₦2 million is enough to start something scalable, but you should spend wisely, reinvest profits, and focus on quality service to ensure long-term success.

What kind of online store is most profitable?

The most profitable online stores are those that focus on high-demand products, have low competition, and offer good profit margins. In Nigeria, profitable online stores include fashion boutiques, beauty and skincare shops, digital product stores, and gadget or accessories shops.

Fashion remains one of the top e-commerce categories because Nigerians love trendy clothing and accessories. An online fashion store selling ready-made outfits, shoes, or jewelry can generate significant profits if marketed well.

Beauty and skincare stores are also thriving, with many people buying organic products, perfume oils, and hair care solutions online. These items often have high markups, allowing you to earn more per sale.

For those who prefer digital business models, a digital product store is extremely profitable. You can sell eBooks, templates, online courses, or software tools.

These products have almost zero running costs since they don’t require shipping or storage. Gadget and phone accessory stores also perform well because of the consistent demand for tech-related items.

Dropshipping stores are another profitable option, as they allow you to sell trending products without handling inventory. The secret to success in any online store is choosing the right niche, understanding your target market, and building strong brand trust.

Ensure your store looks professional, your payment system is secure, and your delivery service is reliable. When you combine these factors with effective social media marketing, your online store can quickly become a profitable and sustainable venture.

What can I sell on Shopify?

Shopify is one of the most flexible e-commerce platforms that allows entrepreneurs to sell almost anything — whether physical goods, digital products, or services.

The type of products you sell largely depends on your interests, target audience, and marketing strategy. Physical products are the most common category. You can sell items such as fashion products, shoes, jewelry, gadgets, home decor, and beauty products.

Fashion items are particularly profitable in Nigeria and across Africa because clothing and accessories are always in demand. You can also sell phone accessories, smartwatches, and electronics, which have high turnover rates due to constant technological upgrades.

If you prefer not to deal with physical stock, dropshipping is a great option on Shopify. With dropshipping, you partner with suppliers who handle storage and delivery while you focus on marketing and customer service.

This means you don’t need to buy inventory upfront. Beyond physical products, Shopify also supports digital products such as eBooks, online courses, templates, software, and design tools.

These have huge profit margins since there are no shipping or inventory costs. You can even sell subscriptions and memberships, such as access to exclusive content, communities, or coaching programs. Print-on-demand products like custom t-shirts, mugs, or notebooks are also popular.

Shopify integrates easily with print-on-demand apps that automatically print and ship items once a customer orders. If you provide services like consulting, graphic design, or tutoring, Shopify lets you sell service packages or bookings through your store.

The platform’s flexibility means you can customize it to fit your niche perfectly. To succeed, focus on building a strong brand, using professional product photos, writing compelling descriptions, and optimizing your store for SEO.

The most successful Shopify sellers are those who choose products they understand, provide value to customers, and promote consistently through social media and paid ads.

What platform is best for an online store?

The best platform for an online store depends on your business size, technical skill, and goals. However, globally recognized and reliable platforms include Shopify, WooCommerce, Wix, and Flutterwave Store.

Shopify is one of the best all-around platforms, especially for beginners who want an easy, ready-made solution. It provides hosting, security, payment integration, and responsive designs without requiring coding knowledge.

The only downside is that it comes with monthly subscription fees, but it’s worth it for the convenience and support. WooCommerce, on the other hand, is ideal for people who already use WordPress or want full control of their website.

It’s free to install but requires you to buy hosting and a domain. It’s highly customizable and perfect for those who are a bit tech-savvy. Wix is another great option for beginners. It uses drag-and-drop features, making it easy to build professional stores quickly.

However, its scalability is limited compared to Shopify or WooCommerce. For Nigerian entrepreneurs, Flutterwave Store is a fantastic free option that allows you to set up a simple store within minutes.

It’s integrated with local payment systems and doesn’t require any technical skills. If you’re selling digital products, Sellfy, Gumroad, or Payhip are great alternatives because they specialize in digital file delivery and payment automation.

The right platform should suit your product type, budget, and technical comfort level. For most new business owners, Shopify is the best all-in-one solution, while WooCommerce is better for long-term customization and growth.

Whichever you choose, focus on user experience, fast loading time, secure payments, and mobile-friendly design to attract and retain customers.

Which business is 100% profitable?

There’s no business that is 100% profitable in the sense of having zero expenses or risk, but there are several ventures that offer extremely high profit margins when managed properly.

In Nigeria, some of the most lucrative include digital product sales, freelancing, affiliate marketing, and consulting services. Digital products such as eBooks, templates, or online courses have near-100% profit once created because they require no inventory or shipping.

You can create a product once and sell it endlessly to different customers. Similarly, freelancing is highly profitable because your skill is your main investment.

Whether you’re a writer, designer, or developer, your income depends on your ability to deliver quality work, not on physical goods or overhead costs. Affiliate marketing is another near-100% profit business model since you earn commissions for promoting other people’s products without spending money on production.

Once you build a strong online presence, your affiliate links can generate passive income. Consulting and coaching also have massive profit potential, especially if you have expertise in business, marketing, or personal development. These require only your knowledge and communication skills.

For physical goods, perfume oil reselling, skincare products, and thrift fashion often provide high markups of 50–200%. The key to achieving near-total profitability is minimizing expenses and maximizing digital leverage.

Businesses that rely more on digital assets, automation, and online sales tend to be closer to 100% profit because they don’t have traditional costs like rent, inventory, or salaries.

However, even these require time, skill, and marketing effort to succeed. In reality, while no business guarantees 100% profit all the time, those that rely on digital assets and personal skills offer the highest potential for sustainable profitability.

Can I run a successful business from my phone?

Yes, you can absolutely run a successful business from your phone, especially in today’s digital world where smartphones have become powerful tools for entrepreneurship. Many Nigerians and people across the globe now manage thriving online ventures using only their mobile phones.

What matters most is not the device but how you use it. A smartphone can help you perform virtually every business task — from marketing and communication to sales, payment processing, and customer service.

You can start by identifying the type of business you want to run. Common mobile-based businesses include affiliate marketing, social media management, content creation, online tutoring, mini importation, and reselling digital or physical products.

With apps like WhatsApp Business, Instagram, Facebook, TikTok, and Telegram, you can promote your products or services to thousands of potential buyers without owning a laptop.

For example, many fashion vendors run Instagram boutiques entirely from their phones, uploading photos, replying to customers, and processing orders using payment apps like Paystack or Flutterwave.

You can also manage an e-commerce store through mobile-friendly platforms like Shopify, Flutterwave Store, or WooCommerce’s mobile app. Content creators and freelancers use their phones for video editing, writing, designing, and communication via tools like Canva, CapCut, Fiverr, and Upwork.

To make your phone-based business successful, ensure you have a good internet connection, reliable mobile banking apps, and access to productivity tools like Google Drive, Trello, and WhatsApp Business.

Consistency is key — post regularly, engage your audience, and build trust through great service. In essence, your smartphone can serve as your complete business office if you use it strategically.

From marketing to transactions, almost every business function can be executed from your phone, making it possible to run and grow a profitable business even without a computer.

What is the easiest online business to start?

The easiest online business to start is one that requires little technical knowledge, minimal capital, and uses tools you already have. In Nigeria and worldwide, some of the easiest online businesses include affiliate marketing, print-on-demand, digital product sales, freelancing, and social media management.

Affiliate marketing is especially beginner-friendly — you promote other people’s products using your unique affiliate link and earn commissions for each sale. It doesn’t require inventory, customer service, or a website, and you can do it entirely through social media.

Print-on-demand is another easy business model where you sell custom designs on t-shirts, mugs, or phone cases. The supplier handles printing and shipping, so you focus on creating designs and marketing them online.

Selling digital products like eBooks, templates, or online courses is also simple once you know your niche. Platforms like Payhip, Gumroad, and Shopify make it easy to upload and sell your digital content without any technical skills.

Freelancing is another accessible option — if you can write, design, or edit videos, you can start offering your services on Fiverr or Upwork immediately. Social media management and content creation are great for those who enjoy using Instagram, TikTok, or Facebook.

You can start with just your smartphone and internet access. The key to success in easy online businesses is consistency, learning, and patience.

You don’t need to be an expert to start — you just need to take small steps every day, improve your skills, and focus on offering value. With time, even the simplest online business can grow into a significant source of income.

What’s the most profitable item to sell online?

The most profitable items to sell online are those with high demand, low supply, and healthy profit margins. In Nigeria and other emerging markets, trending profitable products include fashion items, beauty products, gadgets, digital products, and health supplements.

Fashion remains one of the top-selling categories online because it appeals to everyone regardless of age or income. Clothing, shoes, bags, and jewelry sell fast, especially when marketed through social media.

Beauty and skincare products such as organic creams, body oils, and perfumes have excellent profit margins and repeat customers. The perfume oil business, for example, allows you to buy in bulk and sell small bottles at 100–200% profit.

Phone accessories and gadgets are also highly profitable because they’re in constant demand. Items like wireless earbuds, phone cases, chargers, and smartwatches sell quickly on marketplaces and Instagram.

Beyond physical goods, digital products like eBooks, templates, and courses are even more profitable because they have no inventory costs. You create them once and sell them repeatedly.

Health and fitness products, including supplements, detox teas, and workout gear, also perform well as people become more health-conscious. Another trending category is home decor and lifestyle products, such as LED lights, organizers, and small appliances.

The secret is to find a product that solves a problem or improves people’s lives. Do market research, identify what’s trending, and focus on excellent presentation and marketing. A profitable item isn’t just about what you sell but how you sell it — appealing visuals, trust, and customer service will help you maximize your profit.

What is the richest online store?

The richest online store in the world is Amazon, founded by Jeff Bezos in 1994. Amazon started as an online bookstore but has since expanded into the largest e-commerce platform globally, selling millions of products across multiple categories — from electronics and groceries to digital content and cloud computing services.

As of today, Amazon’s revenue exceeds hundreds of billions of dollars annually, making it not only the richest online store but also one of the most influential companies in the world.

Amazon’s success comes from its customer-first philosophy, efficient logistics network, and diversification into various industries like artificial intelligence, streaming (Prime Video), and cloud services (AWS).

Other major online stores following closely behind include Alibaba, JD.com, and eBay, all of which dominate in their respective regions. In Nigeria, the richest online stores include Jumia, Konga, and PayPorte, with Jumia being the most recognized name.

Jumia operates across several African countries, offering a platform for both buyers and sellers to trade conveniently. What makes these online stores so successful is their ability to handle large-scale operations efficiently, maintain customer trust, and adapt to technology trends.

For small business owners, studying these platforms’ strategies — such as fast delivery, easy returns, and personalized recommendations — can help in building a successful e-commerce store.

While it may take time to reach such heights, starting small with consistency, innovation, and great customer service can gradually lead to business growth and long-term success.

What to do instead of dropshipping?

If you’re not interested in dropshipping but still want to build an online business, there are several profitable alternatives you can explore. One great option is affiliate marketing, where you promote other people’s products and earn a commission for each sale made through your referral link.

This is similar to dropshipping but without handling customer service or suppliers. Another solid alternative is selling digital products, such as eBooks, online courses, templates, or music.

This business model gives you full control and very high profit margins since there’s no physical inventory. Print-on-demand is another approach where you design custom items like t-shirts, hoodies, or mugs, and a partner company prints and ships them for you — similar to dropshipping but more brand-focused.

You can also build a subscription-based business, where customers pay monthly or yearly for access to exclusive content, tools, or services. Examples include membership sites or newsletters.

If you have skills in writing, design, or marketing, freelancing or consulting is another excellent path. You can offer your expertise to clients globally through platforms like Fiverr, Upwork, or LinkedIn.

Another great idea is starting a niche online store where you buy small batches of products in bulk and sell them at higher prices. This gives you more quality control than dropshipping.

For long-term success, you can create your own personal brand or YouTube channel and monetize it through ads, sponsorships, and digital product sales. The key is to choose something sustainable that matches your passion and strengths.

While dropshipping can be profitable, other business models offer more control, branding opportunities, and consistent growth over time.

What is the cheapest online store platform?

The cheapest online store platform depends on your business goals, technical experience, and how much control you want over your store. However, several platforms are known for being very affordable while still offering great features.

One of the best free options is Flutterwave Store, a Nigerian-based platform that allows entrepreneurs to set up an online store in just a few minutes — completely free of charge.

You can list products, accept online payments, and manage orders without paying any monthly subscription. It’s perfect for beginners who want to sell within Nigeria or across Africa without heavy costs.

Another affordable platform is WooCommerce, which is technically free but requires you to buy a domain and hosting plan. You can get hosting for as low as ₦5,000 to ₦10,000 per year, making it one of the most budget-friendly yet powerful options for people comfortable with WordPress.

Shopify Lite is another low-cost choice; for about $5 per month, you can sell directly through social media or an existing website without creating a full online store. Ecwid also has a free plan that allows small businesses to list up to five products and integrate with social media platforms.

If you’re looking for simple drag-and-drop website builders, Wix and Squarespace offer basic plans that start around ₦4,000–₦6,000 monthly. They’re great for beginners who want a visually appealing store without any coding.

For digital product sellers, Payhip and Gumroad are fantastic low-cost options since they allow you to upload and sell eBooks, courses, or designs with no upfront payment — they just take a small commission per sale.

The cheapest option overall for Nigerian entrepreneurs is Flutterwave Store, since it’s 100% free and easy to use. However, for those who want more customization and international reach, WooCommerce offers the best value for money.

The key is to start small, use a free or low-cost platform, and upgrade only when your business starts growing.

Is Square or Shopify better?

When comparing Square and Shopify, both platforms are excellent for building and managing online stores, but they serve slightly different purposes and audiences.

Shopify is the more powerful e-commerce solution overall, designed specifically for online selling and scalability, while Square is better suited for small businesses that operate both online and offline, especially those needing integrated payment systems and point-of-sale (POS) services.

Shopify stands out for its wide range of professional themes, robust inventory management tools, and thousands of third-party app integrations. It’s ideal for businesses that want to scale globally or create a strong online brand presence.

Shopify’s ecosystem supports dropshipping, print-on-demand, and digital product sales, and its interface is beginner-friendly. However, it comes with monthly fees starting from about $25.

Square, on the other hand, is popular for brick-and-mortar businesses like restaurants, salons, and retail shops that also want to sell online. It offers free online store creation through Square Online, integrates smoothly with physical POS systems, and has no upfront cost — you only pay a small percentage on transactions.

If you already use Square for payments, it’s the most convenient choice. However, Shopify offers better marketing, SEO tools, and customization for serious e-commerce sellers.

For example, Shopify provides abandoned cart recovery, multi-channel selling, and better analytics. In summary, choose Shopify if your focus is building a strong online store with long-term growth potential.

Choose Square if you mainly run a physical store and need simple online integration. Both are reliable, but Shopify is the stronger platform for online-focused entrepreneurs, while Square is best for hybrid physical-digital businesses.

Which social media platform is best for online business?

The best social media platform for online business depends on your product type and target audience, but the most effective platforms globally and in Nigeria are Instagram, Facebook, TikTok, and WhatsApp Business.

Instagram is currently one of the best platforms for selling products online because it’s highly visual and perfect for showcasing fashion, beauty, lifestyle, and digital products.

With features like Instagram Shops, Reels, and Stories, you can display your items, engage customers, and drive traffic directly to your website or checkout page.

Facebook remains another strong platform, especially for reaching a broader audience and running targeted ads. It’s excellent for small businesses because you can easily create a business page, join groups, and promote your products affordably.

Facebook Marketplace also allows you to sell directly without setting up a website. TikTok is a game-changer for new entrepreneurs, especially those targeting younger audiences.

Short-form videos can go viral quickly, helping small businesses reach thousands of potential buyers without spending heavily on ads. It’s particularly effective for promoting fashion, gadgets, and skincare items.

WhatsApp Business is essential for customer service and direct communication. It allows you to set up a product catalog, automated replies, and secure transactions.

For B2B (business-to-business) companies, LinkedIn is the best platform for building partnerships, offering consulting services, and attracting professional clients.

To get the best results, combine two or more platforms — for example, promote your products on Instagram and Facebook while using WhatsApp for direct orders.

The success of any social media business depends on consistency, good visuals, and engaging content. Each platform has its strengths, but for general online selling in Nigeria, Instagram and WhatsApp Business are currently the most profitable and accessible combination.

What business is trending now?

Several businesses are trending in Nigeria and globally due to digital transformation, lifestyle changes, and consumer demand. Currently, digital services, fashion resale, POS business, skincare production, and online education are among the top trending ventures.

In the digital space, businesses like affiliate marketing, social media management, copywriting, and virtual assistance are booming because more companies are moving online and need skilled freelancers to manage their presence.

The POS and mobile money industry continues to grow rapidly in Nigeria due to limited access to banking services in many communities. People still prefer quick cash withdrawals and deposits, making this a highly profitable and trending business.

Another fast-rising trend is organic skincare and perfume oil sales. Nigerians are increasingly interested in affordable beauty solutions, and entrepreneurs who source quality products are seeing strong returns.

The fashion resale (thrift or “okrika”) business is also popular, especially among youths on Instagram and TikTok, because it requires low capital and offers high profit margins.

Food delivery and catering services are trending as well due to busy work lifestyles and the rise of social media marketing for food brands. For those interested in online ventures, digital products like eBooks, templates, and online courses are performing extremely well because they can be sold repeatedly without additional costs.

Additionally, crypto education, real estate consulting, and health-related businesses such as fitness coaching and supplement sales are on the rise.

The best approach is to pick a trending business that matches your passion and skills, as trends shift quickly. Combine market demand with consistency and branding to ensure long-term success beyond the hype.

How to earn 100k a month?

Earning ₦100,000 a month is achievable if you focus on skill-based, scalable, or digital income streams rather than depending solely on one-time sales. The key is to either sell a product with high demand or provide a valuable service people need consistently.

One of the fastest ways to reach ₦100k monthly is through freelancing — offering writing, graphic design, or social media management services to clients online. You can find gigs on platforms like Fiverr, Upwork, or LinkedIn.

For instance, charging ₦10,000 per project means you only need ten clients a month to hit your goal. Another great option is affiliate marketing, where you earn commissions for promoting digital or physical products.

By using social media to promote popular offers, you can generate passive income once you learn marketing skills. E-commerce is another route — selling items like fashion, skincare, or gadgets online can easily yield ₦100k monthly if marketed well.

Even simple ventures like POS services, data reselling, or perfume oil sales can help you reach that amount steadily. If you have knowledge in a specific area, you can also teach online via digital courses or tutoring.

Content creators and influencers earn ₦100k or more monthly through brand deals and ad revenue once they build a following. To reach ₦100k consistently, focus on one skill or business idea, improve your expertise, and reinvest your earnings into marketing and tools that help you grow.

Avoid get-rich-quick schemes — instead, build a reliable income stream that grows over time. With dedication, consistency, and smart financial management, earning ₦100k per month can become a realistic and sustainable goal.

What small business is very successful?

Small businesses that meet daily human needs or solve common problems tend to be the most successful. In Nigeria and many parts of the world, businesses such as food services, fashion and clothing sales, POS operations, mini importation, phone accessories, and digital services have consistently proven to be profitable.

Among these, the food business is one of the most reliable because people eat every day, and you can start small by selling snacks, local meals, or even launching an online food delivery service.

The POS business has also become extremely successful because it fills a major gap in financial services, especially in areas with limited bank access. With strategic placement and good customer service, POS agents earn steady daily income.

Another very successful small business is perfume oil sales. It’s trendy, low-cost to start, and offers high profit margins. People love smelling good, and you can source fragrance oils in bulk, rebrand them, and sell them at significant markups.

Fashion and clothing resale (thrift or “okrika”) is also doing very well due to social media marketing. Instagram sellers, for instance, have built thriving thrift stores by showcasing stylish, affordable clothing and accessories.

On the digital side, graphic design, content writing, affiliate marketing, and social media management are highly successful because they require little startup capital and can be done from home using just a smartphone or laptop.

Mini importation, where you buy items from platforms like Alibaba or 1688 and resell them locally, is another booming small business. The success of any small business depends on consistency, branding, customer service, and understanding your target market.

Even a simple venture like selling small chops, recharge cards, or hair products can grow into a six-figure business with good marketing. Start with something in demand, focus on quality, and reinvest profits to expand — that’s the formula behind every successful small business.

What is the best free app for small business?

The best free app for small businesses depends on what part of your business you want to manage — finances, marketing, communication, or productivity. However, a few free apps stand out for their overall usefulness and reliability.

Canva is one of the most popular free tools for small businesses because it allows you to create logos, flyers, social media posts, and marketing materials without needing graphic design skills. It’s ideal for business owners who handle their own branding and promotion.

For financial management, Wave Accounting is an excellent free app that helps you track income, expenses, and invoices easily. If you need a simple way to accept payments in Nigeria, OPay and PalmPay are great options, offering free business accounts, transaction history, and low fees.

For communication, WhatsApp Business is a must-have tool. It helps you manage customer interactions professionally, set up automated replies, and display a product catalog. If you’re managing a team, Trello is fantastic for organizing tasks, setting deadlines, and tracking projects — all for free.

Google Workspace tools such as Google Sheets, Docs, and Drive are also essential for documentation and collaboration. For social media scheduling, Buffer and Later offer free plans that allow you to plan and automate posts across multiple platforms.

Another valuable app is Zoho Invoice, which helps you create and send professional invoices to clients without any cost. If your business involves customer service or online sales, Meta Business Suite (for Facebook and Instagram) helps you manage messages, run ads, and monitor engagement in one place.

For content creators or sellers using social media, CapCut is one of the best free apps for creating high-quality videos. In short, the best combination for most small businesses would be Canva (for design), WhatsApp Business (for communication), and Wave (for finance).

These tools make it easier to run and grow your business efficiently without spending extra money.

What business is trending now?

Right now, several businesses are trending because they align with modern consumer needs, digital convenience, and changing lifestyles. In Nigeria, the most popular and profitable trends include POS business, perfume oil production, fashion resale (thrift), skincare products, online tutoring, and digital marketing services.

The POS business continues to dominate because people still prefer cash transactions and need easy access to banking services. With just a small kiosk and good customer service, POS agents can earn daily commissions and build loyal customers.

The perfume oil business is trending among youths, especially on social media, because it’s easy to start, offers good margins, and allows for creative branding.

Fashion resale (thrift or “okrika”) is another booming area as people look for stylish yet affordable clothing options. Sellers use platforms like Instagram, Facebook, and TikTok to market their collections and build online boutiques.

Skincare and organic beauty products are also trending as people seek affordable, natural self-care solutions. Businesses that sell face creams, body scrubs, and essential oils are making huge profits.

In the digital sector, freelancing, content creation, and social media management are among the fastest-growing online businesses because they require little to no capital.

Online education, such as eBooks, courses, and digital coaching, is gaining traction as people invest in personal development and remote learning. Additionally, data reselling and virtual assistant services are rising trends among Nigerian youths.

The key to success in trending businesses is identifying what people need most, offering quality products or services, and building a strong social media presence. Even as trends evolve, digital and service-based businesses will continue to lead because they combine flexibility with low startup costs.

What is the easiest online business to start?

The easiest online business to start is one that requires little technical knowledge, minimal capital, and simple tools — such as affiliate marketing, freelancing, print-on-demand, and selling digital products.

Among these, affiliate marketing is arguably the easiest because you don’t need to create a product yourself. You simply promote other companies’ products using special links and earn a commission when someone buys through your link.

Platforms like Expertnaire, Digistore24, and Amazon Associates make this process simple. Freelancing is another easy online business because you can monetize skills you already have, such as writing, design, or social media management.

All you need is a smartphone or laptop, internet connection, and access to platforms like Fiverr, Upwork, or LinkedIn. Selling digital products such as eBooks, templates, or online courses is also easy because once you create the product, it can be sold repeatedly without restocking.

You can use free platforms like Payhip or Selar to start selling. Another beginner-friendly idea is print-on-demand, where you design T-shirts, mugs, or bags that are printed and shipped by another company — you only earn when someone buys.

Social media makes these businesses even easier to start because you can promote your products directly on Instagram, TikTok, or WhatsApp without spending on ads at the beginning.

The key to success in any easy online business is consistency. Start small, learn basic marketing, and focus on delivering value. Even a simple business like digital services or affiliate marketing can grow into a full-time income source if managed well.

Can I run a successful business from my phone?

Yes, you can absolutely run a successful business from your phone, and thousands of entrepreneurs already do it daily. Smartphones today have powerful tools that make managing sales, marketing, customer service, and finances possible without a computer.

Whether you’re running an online store, freelancing, or offering digital services, you can handle everything with mobile apps. For instance, you can create logos and flyers with Canva, promote products through Instagram, Facebook, and TikTok, and chat with customers using WhatsApp Business.

Payment platforms like Flutterwave, OPay, and Paystack allow you to receive payments directly on your phone. If you sell physical products, you can list them on Jumia, Flutterwave Store, or Shopify mobile, and track orders easily.

Freelancers can find jobs through Fiverr or Upwork apps, while digital product sellers can use Selar, Payhip, or Gumroad to manage sales. You can also track income and expenses using Wave Accounting or QuickBooks mobile.

The main requirement for success is a stable internet connection, consistency, and clear communication with your customers. Many content creators, resellers, and service providers in Nigeria started their businesses using only a phone and free apps.

To stay organized, use tools like Google Drive, Trello, and Notion to manage documents and tasks. Running a business from your phone gives you flexibility and low overhead costs.

It’s ideal for students, stay-at-home parents, or anyone looking to start small. As long as you treat it seriously — maintaining professionalism, time management, and good branding — you can grow a highly profitable business entirely from your smartphone.

How much does it cost to start a phone business in Nigeria?

Starting a phone business in Nigeria can be a profitable venture, but the startup cost depends on the scale you want to operate. If you plan to sell brand-new smartphones, you will need a higher capital investment compared to selling used or fairly used phones.

On average, starting small can cost between ₦300,000 and ₦700,000, while a medium-scale business might require ₦1 million to ₦3 million. For a full-scale store that includes new phones, accessories, repairs, and services, you may need over ₦5 million.

To start on a budget, you can begin as a phone accessories seller, offering products like chargers, screen guards, cases, and earphones. This requires less than ₦200,000 and can still bring consistent daily profit.

If you want to start as a reseller, you can buy phones in bulk from authorized dealers in Computer Village, Lagos, or other wholesale markets. The average profit margin per phone ranges from ₦5,000 to ₦20,000, depending on the model.

Another option is to deal in UK-used (London-used) phones, which have a large market in Nigeria. You can start by partnering with trusted suppliers and gradually expand.

You should also budget for shop rent (₦100,000–₦300,000 per year in less expensive areas), furniture, branding, and marketing. For online operations, you can sell via platforms like Jumia, Konga, or your own Shopify or WooCommerce store to save costs.

The key is to start small, build trust with customers, and reinvest your profits. Offering phone repair or swapping services can also increase your income. With proper management and marketing, you can grow a ₦300,000 startup into a multi-million-naira business within a year.

What mobile app is most useful to your business?

The most useful mobile app for a business depends on its nature, but for most small and online businesses, WhatsApp Business is one of the most essential tools. It allows you to communicate directly with customers, showcase products in a catalog, and automate replies, all from your phone.

It’s particularly helpful for entrepreneurs who sell on Instagram, Facebook, or via word of mouth. Another highly useful app is Canva, which helps you design professional flyers, logos, social media posts, and product banners without hiring a designer.

For payment processing, Flutterwave, OPay, and Paystack are incredibly useful because they let you accept card payments, transfers, or USSD from customers. Google Workspace apps like Drive, Docs, and Sheets are vital for documentation, record-keeping, and collaboration.

If your business involves social media, Meta Business Suite helps you manage Facebook and Instagram ads, schedule posts, and reply to messages from one dashboard.

For video creation and marketing, CapCut and InShot make it easy to create engaging promotional videos. If you manage finances, Wave Accounting or QuickBooks mobile can help track income, expenses, and invoices professionally.

Trello and Notion are excellent for organizing daily tasks and planning business activities. For online store owners, apps like Shopify, Selar, and Payhip allow you to manage orders and view analytics in real-time.

The combination of WhatsApp Business, Canva, and Flutterwave is perfect for most entrepreneurs because it covers communication, design, and payment — the three most important aspects of running a modern small business successfully.

Which business is risk free?

No business is completely risk-free, but some ventures have significantly lower risks than others, especially those that don’t require heavy investment or physical inventory. Examples of low-risk businesses include freelancing, affiliate marketing, digital product sales, and online consulting.

These businesses mainly rely on your skills and time rather than large financial investments, which means even if things don’t go as planned, you won’t lose much money.

For instance, freelancing allows you to offer services like writing, design, or social media management online, and you only need a smartphone or laptop. Affiliate marketing is also low-risk because you don’t handle inventory — you earn commissions for promoting other people’s products.

Digital products like eBooks, templates, and courses carry minimal risk because they can be created once and sold repeatedly without restocking costs.

If you want something physical, perfume oil business, thrift clothing, and food vending are among the lowest-risk options in Nigeria since they require low startup capital and guarantee steady demand.

Another relatively risk-free idea is data reselling, which only requires a small investment in a reseller platform and offers daily income. To minimize risks, always start small, research your target market, and avoid borrowing large amounts to fund untested ideas.

Even the safest business can fail without proper planning, but with strategy and consistency, low-risk ventures can become profitable with minimal stress.

What is a good name for an online business?

A good online business name should be memorable, short, relevant, and easy to spell. It should reflect your brand identity and what you sell while appealing to your target audience.

For instance, if you’re starting a fashion brand, names like TrendyNaija, StyleHub, or UrbanCloset would work because they’re catchy and easy to remember. For digital services, you can go for something modern and professional, such as SmartPro Digital, ClickGenius, or WebMasterly.

If your business focuses on natural skincare, names like GlowNest, PureBliss Naturals, or SkinFlair can help create an emotional connection with customers. When choosing a name, avoid long or complicated words.

Make sure the domain name (like yourbusinessname.com) and social media handles are available. You can use online name generators or mix keywords related to your niche with creative words that make your brand unique.

For example, a tech-related store might be called TechNova or GadgetSpot, while a food business might go by TasteHub or Foodify. In Nigeria, many entrepreneurs also combine local flavor with modern branding — names like NaijaTrends, AfroCart, or MadeInLagos instantly connect with local buyers.

The best name is one that’s easy to pronounce, unique, and meaningful. Before finalizing it, test it with friends or family to see how it sounds. A strong business name is your first impression, so choose one that communicates trust, creativity, and value.

Which business is best for daily income?

The best businesses for daily income are those that involve regular customer transactions and fast-moving products or services. In Nigeria, the top daily-income businesses include POS operations, food vending, transportation, phone accessories, and mini retail stores.

The POS business is one of the most reliable sources of daily cash flow. With a good location, you can make ₦3,000–₦10,000 daily through commissions and service fees.

Food businesses, such as selling snacks, drinks, or local meals, guarantee daily sales because people eat multiple times a day. Street food vendors and caterers often earn more than salaried workers when managed well.

Transportation services, like bike (okada) or tricycle (keke) operations, also bring in daily returns, though they require more startup capital. Another daily-income option is selling phone accessories, as they’re inexpensive, in high demand, and easy to restock.

Small retail businesses like mini supermarkets or provision stores also ensure daily sales, especially in busy areas. Laundry services, hair salons, and barbing shops provide consistent cash flow since people always need grooming and cleaning.

For online entrepreneurs, data reselling, airtime vending, and digital marketing services can also bring daily income with minimal setup. The secret is to choose a product or service that people buy or use frequently.

Focus on quality, location, and customer service to keep them coming back. A good daily-income business not only ensures financial stability but also allows you to save, reinvest, and expand steadily.

What products are hard to sell online?

Some products are naturally harder to sell online due to their size, fragility, high price, or the need for customers to physically test them before buying. Examples include furniture, luxury jewelry, perishable foods, and customized high-end items.

Large products like sofas, beds, and home appliances are difficult to sell online because of high shipping costs and potential damage during transit. Customers also prefer to inspect such products in person to confirm quality.

Similarly, perishable goods like fresh fruits, vegetables, and cooked meals can be challenging to sell online because they require quick delivery and strict storage conditions to avoid spoilage.

Luxury items such as gold jewelry, watches, or designer handbags also face challenges online due to trust issues — buyers fear counterfeits and scams, especially in regions with weak consumer protection systems.

Custom-made products, like tailored clothes or personalized crafts, can also be hard to sell online because they require exact measurements and specifications, which can lead to customer dissatisfaction if expectations aren’t met.

Another challenging category is fragile products like glassware or ceramics, which are prone to damage during delivery. Expensive electronics also present difficulties since customers may prefer to test them physically before purchase.

Additionally, niche products that only appeal to small audiences — such as specialized industrial tools or rare collectibles — often sell slowly because of limited demand.

To successfully sell hard-to-sell products online, you must build trust, offer clear return policies, use professional product photography, and partner with reliable logistics companies.

Providing detailed descriptions, customer reviews, and transparent communication can also help overcome buyer hesitation. While some items are harder to sell online, good branding and trust-building can still make them profitable.

What is the richest online business?

The richest online businesses globally are those that operate on scalable models — meaning they can serve millions of customers without heavy physical infrastructure. Leading examples include Amazon, Alibaba, Apple, and Google.

These companies generate billions of dollars annually by leveraging e-commerce, software, and digital services. However, for individuals and small entrepreneurs, the richest and most profitable online business models include e-commerce, affiliate marketing, software development, and online education.

E-commerce giants like Amazon and Jumia thrive because they connect millions of buyers and sellers, earning profits through commissions and product sales.

Affiliate marketing has made countless people millionaires by promoting products and earning commissions without owning inventory. Software as a Service (SaaS) companies, like Zoom or Shopify, are among the most lucrative because they offer digital solutions on subscription models.

Another booming area is online education, where platforms like Udemy, Coursera, and Teachable generate massive income by selling digital courses to millions of learners worldwide.

For small business owners in Nigeria or Africa, dropshipping, digital product sales, and crypto trading education are emerging as highly profitable online niches.

The key reason these online businesses are “rich” is scalability — they allow you to reach a global market with minimal overhead costs. In Nigeria, individuals have become wealthy from online coaching, real estate marketing, and e-commerce, especially when combined with social media promotion.

To build a rich online business, focus on solving a real problem, build a trustworthy brand, and use automation tools to scale globally.

What food has the highest profit margin?

Foods with the highest profit margins are those that have low production costs, long shelf life, and high consumer demand. In Nigeria, some of the most profitable food items include snacks, pastries, pure water, small chops, and local street foods.

For instance, items like puff-puff, chin-chin, buns, and meat pies are inexpensive to produce but can yield over 100% profit margins. Small chops businesses, especially for events, are among the most lucrative because of high demand and low ingredient costs.

Pure water production also offers high profit margins because of the large market and minimal cost per sachet. Other profitable options include popcorn, zobo, and tiger nut drinks, which are cheap to make but sell at premium prices due to demand for natural and healthy snacks.

If you prefer something with longer shelf life, spices, dry foods, and packaged snacks like plantain chips and groundnuts are excellent choices. Restaurants and food vendors also make large profits when they manage ingredients efficiently and reduce waste.

For example, local dishes such as jollof rice, amala, and suya generate steady income daily with strong markups. The key to success in the food business is consistency, hygiene, and unique taste.

Additionally, leveraging social media and delivery apps can expand your reach. Whether you sell from home or own a small shop, focusing on high-demand, low-cost foods ensures healthy profit margins and long-term sustainability.

How much can you make with an online store?

The amount you can make with an online store depends on your products, marketing strategy, and consistency. On average, a small online store in Nigeria can make between ₦100,000 and ₦500,000 monthly, while larger, well-marketed stores can earn millions in profit.

If you sell trending products like fashion items, beauty products, or phone accessories, your earnings can scale quickly because these items have steady demand. For example, selling 10 products daily at an average profit of ₦2,000 each equals ₦600,000 monthly revenue.

However, your actual profit depends on expenses like packaging, shipping, and advertising. Many online entrepreneurs start with low income but see growth after 3–6 months as they gain visibility and customer trust.

Selling digital products like eBooks, templates, or online courses can be even more profitable because there are no restocking or shipping costs. Platforms like Shopify, WooCommerce, or Flutterwave Store make it easy to scale your business.

You can also increase earnings by combining your online store with affiliate marketing, social media ads, and email marketing to attract more buyers.

The secret to making more money is diversification — offer multiple product categories, upsell related items, and create loyalty programs for returning customers.

With dedication, effective branding, and digital marketing, you can transform a simple online store into a full-time income source making over ₦1 million monthly.

What is the most sold item in the world online?

The most sold item in the world online is clothing and fashion accessories. According to global e-commerce trends, the fashion industry dominates online sales, accounting for billions of dollars annually.

This includes shoes, bags, jewelry, and apparel for men, women, and children. People shop for fashion items daily because trends change quickly, and online stores make it easy to compare styles and prices.

Following fashion, other top-selling categories include electronics, beauty products, and home gadgets. Smartphones and accessories, for example, are always in high demand because of frequent upgrades and tech advancements.

Beauty and skincare products such as perfumes, facial creams, and haircare items also sell rapidly online due to their recurring use — customers restock often, creating steady revenue.

Health and fitness products, like supplements and gym equipment, have also become bestsellers, especially since more people are focusing on wellness.

Additionally, baby products and pet supplies consistently rank high because they cater to essential daily needs. Even simple items like phone chargers, earphones, and cables remain among the world’s most frequently purchased online goods.

The reason these items sell so well is their universal demand, affordability, and easy shipping. In Nigeria, the same trend applies — fashion, beauty, and phone accessories top the list.

If you want to succeed in e-commerce, start with fast-moving, lightweight, and affordable products that people buy repeatedly. These have the highest potential for consistent sales and profit growth.

How do online retailers handle returns?

Online retailers handle returns through a structured process known as a return and refund policy, which defines how customers can send back unwanted, damaged, or defective products.

A strong return system builds trust and credibility, especially in online shopping where customers cannot physically inspect items before purchase. The process usually starts when a buyer requests a return through the retailer’s website, app, or customer service.

The customer explains the reason for the return — such as receiving the wrong item, size issues, or product damage. The retailer then approves or denies the request based on their return policy.

If approved, the customer receives a return authorization code and instructions on how to send the item back, either through a courier service or drop-off location.

Many online stores, especially large ones like Jumia, Amazon, and Konga, provide prepaid return labels or coordinate pickups. Once the product is received and inspected, the retailer issues a refund, replacement, or store credit, depending on customer preference and the policy terms.

Retailers often inspect items to ensure they are in good condition, unused, and returned within the allowed period — typically 7 to 30 days. To reduce losses from returns, many businesses use automated systems to track product conditions and customer behavior.

Some stores also charge restocking fees for certain items, especially electronics or customized products. Smaller online retailers in Nigeria often handle returns through WhatsApp or social media communication, arranging for customers to send items back via delivery services like GIG Logistics or dispatch riders.

The cost of return shipping is sometimes shared between the seller and buyer. Successful online retailers understand that handling returns efficiently improves customer loyalty and reputation.

Having a clear and fair return policy displayed on your website encourages more people to shop confidently. In short, online retailers manage returns by setting clear policies, communicating transparently, and prioritizing customer satisfaction, even when resolving disputes.

How to build an online store from scratch?

Building an online store from scratch may sound technical, but with the right steps and tools, anyone can do it — even without coding experience. The first step is choosing your niche, which means deciding what products or services you want to sell.

It could be fashion, gadgets, digital products, or handmade crafts. Pick a niche that interests you and has proven demand. The next step is researching your target audience — knowing who your customers are, what they want, and where they shop online.

After that, choose a business name and domain that reflects your brand identity. You can register your domain through platforms like Namecheap or GoDaddy.

Once that’s done, select a website builder or e-commerce platform such as Shopify, WooCommerce (for WordPress), or Flutterwave Store. Shopify is great for beginners because it offers ready-made templates, payment integrations, and inventory tools.

Flutterwave Store, on the other hand, is perfect for Nigerians who want a free and simple option. Next, design your store using a clean layout, product categories, and professional images. Good visuals are crucial for attracting customers and building trust.

Then, add your products, including descriptions, prices, and high-quality photos. Integrate payment gateways like Paystack, Flutterwave, or PayPal so customers can pay easily.

You also need to set up shipping options, such as flat-rate delivery or pickup services. Once your store is live, focus on marketing through social media platforms like Instagram, TikTok, and Facebook.

Create engaging content, run ads, and use influencers to promote your products. Don’t forget to write an About Us page, Contact page, and Return Policy to make your store appear legitimate and trustworthy.

After launching, analyze sales using built-in analytics tools to see what’s working and what needs improvement. Building an online store from scratch is easier today than ever before — with the right tools, creativity, and persistence, you can create a professional store, attract customers, and generate steady income in just a few weeks.

Which platform is cheaper than Shopify?

While Shopify is one of the most popular and user-friendly e-commerce platforms, it’s not always the cheapest, especially for beginners or small business owners.

Several alternatives offer lower prices with good functionality. WooCommerce is one of the top cheaper options. It’s a free WordPress plugin that allows you to turn your website into an online store.

You’ll only need to pay for hosting and a domain name, which can cost between ₦15,000–₦25,000 per year, making it more affordable in the long run. Wix eCommerce is another cheaper option.

Its basic plan costs less than Shopify’s standard package and includes drag-and-drop tools, built-in hosting, and payment integrations. It’s ideal for small stores that want simplicity without paying monthly fees as high as Shopify’s.

Big Cartel is also affordable, offering free and low-cost plans suitable for artists, designers, or small-scale sellers who manage limited products. For Nigerians, Flutterwave Store and Paystack Storefront are excellent free options.

They allow business owners to create an online store in minutes without paying hosting fees. These platforms are integrated with local payment systems and are ideal for small entrepreneurs who want to sell without heavy startup costs.

Square Online also provides a free plan with basic e-commerce features and charges only transaction fees when you make a sale.

While Shopify charges monthly fees starting at around $25, platforms like WooCommerce, Flutterwave Store, and Paystack Storefront can help you start and grow your business at a fraction of the cost.

In summary, if you want full control and low cost, WooCommerce is your best choice; if you prefer ease and local integration, Flutterwave Store is perfect; and if you need global reach with no upfront payment, Square Online is a smart pick.

How much is an online store?

The cost of creating an online store depends on several factors, including the platform you choose, the type of products you sell, and your customization needs. On average, building a professional online store in Nigeria can range from ₦30,000 to ₦300,000, depending on whether you do it yourself or hire a web designer.

If you use Shopify, expect to pay between $25–$79 per month, plus transaction fees of about 2%. You’ll also need to buy a domain name (₦6,000–₦10,000 yearly) and possibly a premium theme or app.

If you choose WooCommerce, the plugin itself is free, but you’ll pay for web hosting (₦20,000–₦30,000 per year), domain name, and optional design services.

Platforms like Flutterwave Store, Paystack Storefront, or Square Online are much cheaper, often completely free to start. The only charges come from transaction fees when you make sales.

If you want a custom-built online store from a developer, you may spend between ₦150,000 and ₦400,000, depending on design complexity, payment integration, and product catalog size.

Additional costs might include marketing (ads, SEO, or social media promotions), which can range from ₦10,000 to ₦100,000 monthly depending on your goals.

The good news is you can start small and scale gradually. For beginners, using a free or low-cost platform and upgrading as sales grow is the smartest way to minimize risk and manage expenses efficiently.

Why is Shopify so cheap?

Shopify is considered “cheap” not because it lacks quality but because it offers a complete e-commerce solution at an affordable rate. For a relatively small monthly fee, you get access to professional website templates, secure hosting, payment gateways, analytics, and customer support — all in one package.

If you were to build and manage these features separately, it would cost much more. Shopify’s pricing model is based on economies of scale: it serves millions of users, allowing it to spread costs across a large customer base while maintaining quality infrastructure.

Another reason Shopify is affordable is that it operates on a subscription model, meaning you pay monthly instead of a large upfront fee. This helps startups and small businesses get started without needing heavy investment.

Moreover, Shopify handles technical aspects like website maintenance, SSL security, and backups, saving users from hiring developers or paying for web management.

However, while it appears cheap initially, costs can rise if you use paid apps, themes, or premium plans. Yet, even with these add-ons, it remains cost-effective compared to hiring developers or running custom-coded sites.

Shopify’s affordability also lies in its ease of use — you don’t need web design skills, which saves time and labor costs. Essentially, Shopify is cheap because it’s a streamlined, all-in-one system that reduces the need for multiple services, making it a practical and accessible choice for both beginners and growing businesses.

How much does Square POS cost?

Square POS (Point of Sale) is a flexible system designed for businesses that sell in-person and online. One of its major advantages is that it offers free software for basic use.

You can download and use the Square POS app on your smartphone or tablet without paying any subscription fee. The company earns money through transaction fees, typically around 2.6% + 10¢ per transaction in the U.S. For Nigerian users, pricing depends on third-party integrations, as Square is not yet fully localized.

If you want to purchase Square hardware, such as the Square Reader for credit cards, it costs around $49, while the Square Stand (for iPads) costs about $149.

For advanced users, Square offers paid plans like Square Plus, which costs around $29 per month per location, and Square Premium, with customized pricing for large-scale operations.

These advanced plans include features like detailed analytics, inventory management, and multi-location support. Square also integrates easily with Square Online, allowing you to sync your physical and online store seamlessly.

Compared to Shopify POS, Square’s free plan is more cost-effective for small businesses that want to start without upfront payments. In short, Square POS is an excellent choice if you need a low-cost, reliable, and easy-to-use system to manage sales both online and offline.

Who is better than Shopify?

Whether a platform is “better” than Shopify depends on your business needs, budget, and level of technical skill. WooCommerce is often considered better for users who want full control and flexibility.

It’s open-source and customizable, allowing you to tailor every part of your store. It’s also cheaper in the long term since there are no monthly fees, only hosting costs. BigCommerce rivals Shopify with built-in SEO tools, scalability, and lower transaction fees.

It’s ideal for fast-growing businesses handling large sales volumes. Wix eCommerce is better suited for beginners who prioritize design and simplicity, as it uses drag-and-drop features and has cheaper plans.

For Nigerian businesses, Flutterwave Store and Paystack Storefront may be better than Shopify because they are free, easy to use, and support local payments like bank transfers and USSD.

Squarespace also stands out for businesses focusing on branding and visuals — it combines beauty and functionality. Meanwhile, Magento (Adobe Commerce) is a more powerful option for enterprises needing advanced features and large product catalogs.

Each platform has strengths: Shopify wins in convenience and global reach, WooCommerce in flexibility, and Flutterwave Store in affordability. The best choice depends on your goals — Shopify for all-in-one simplicity, WooCommerce for full customization, or Flutterwave Store for local and budget-friendly solutions.

Which social media pays the most?

The social media platform that pays the most depends on the type of content you create, your audience size, and how you monetize it.

Currently, YouTube is considered the highest-paying social media platform because it offers multiple income streams such as ad revenue, memberships, live stream donations, and brand sponsorships.

Through the YouTube Partner Program, creators earn money from ads placed on their videos once they reach 1,000 subscribers and 4,000 watch hours. The average YouTuber can make anywhere from $2 to $10 per 1,000 views, depending on their niche and audience location.

Creators in finance, business, and technology niches often earn the most because advertisers in those industries pay higher rates. TikTok is another profitable platform, especially for short-form content creators who go viral.

TikTok pays creators through its Creator Fund and brand collaborations. Although the Creator Fund itself doesn’t pay much, influencers earn significantly from sponsored videos, affiliate marketing, and product promotion.

Some Nigerian TikTok influencers earn hundreds of thousands monthly through brand deals. Instagram also ranks high, primarily through influencer marketing. Instagram doesn’t pay directly for posts, but influencers make money by promoting brands, selling products, or using affiliate links.

Many businesses pay well for sponsored posts if your page has high engagement and followers. Facebook offers income through in-stream ads, fan subscriptions, and the Stars feature for live streaming.

It’s particularly useful for video creators who target African audiences. X (formerly Twitter) recently introduced a revenue-sharing program that pays verified users for engagement and ad impressions.

Additionally, LinkedIn is highly profitable for professionals and coaches who sell consulting services or digital products. In summary, YouTube remains the top-paying platform overall, while Instagram and TikTok lead in brand sponsorship income.

Facebook and X are catching up with their monetization features. The key to earning well from social media is consistency, valuable content, and building trust with your audience — the larger and more engaged your audience, the more money you can make.

What does B2B stand for?

B2B stands for “Business-to-Business.” It refers to transactions or relationships between two businesses rather than between a business and individual consumers. In simpler terms, B2B companies sell products or services to other businesses.

For example, a company that sells office equipment to another company is engaging in a B2B transaction. Similarly, a web design agency that builds websites for other brands or an advertising firm that manages marketing campaigns for clients operates in the B2B space.

This model contrasts with B2C (Business-to-Consumer), where products are sold directly to end users, such as when you buy clothes or electronics online. B2B businesses usually deal in bulk, offer customized pricing, and focus on long-term relationships.

Their sales cycle tends to be longer because companies take time to evaluate products or services before purchasing. Examples of B2B companies include Alibaba, which connects wholesalers with retailers, and Microsoft, which sells software and services to other businesses.

In Nigeria, B2B platforms like TradeDepot and Omnibiz connect manufacturers with small retailers. The advantage of the B2B model is that it often leads to higher revenue per customer and more predictable cash flow since businesses tend to make repeat purchases.

However, it requires strong customer relationships, credibility, and excellent service delivery. Understanding B2B is essential for anyone planning to sell in bulk, offer business services, or create digital solutions for organizations.

Which platform to advertise your business on?

The best platform to advertise your business depends on your target audience, goals, and type of product or service. Facebook and Instagram Ads remain the most popular and effective for both small and large businesses.

Facebook’s advertising tools allow you to target people by age, location, interests, and behavior, ensuring your ads reach the right customers. Instagram, owned by Facebook, is excellent for visually appealing products like fashion, beauty, or lifestyle brands.

For businesses targeting professionals or corporate clients, LinkedIn Ads is the best platform. It allows you to reach decision-makers, recruiters, and entrepreneurs, making it ideal for B2B companies. Google Ads is another powerful option because it targets users actively searching for products or services.

For example, if someone searches “buy shoes in Lagos,” your store can appear at the top of search results, increasing conversion chances. TikTok Ads have also become popular, especially for brands targeting younger audiences.

With viral videos and creative campaigns, small businesses can attract huge attention quickly. For e-commerce and physical product sellers, Pinterest Ads work well for visual inspiration and brand discovery.

In Nigeria, many small business owners also use Twitter (X) Ads for brand awareness and trending discussions. The key to successful advertising is not just choosing a platform but understanding your audience’s habits.

For instance, if your audience is youth-driven, focus on TikTok and Instagram; for professionals, use LinkedIn; for general consumers, Facebook and Google Ads deliver the best results. Testing different platforms and analyzing performance metrics helps you determine which brings the best return on investment (ROI).

Which business is 100% profitable?

No business is truly 100% profitable, but certain ventures come very close because they have low operating costs and high margins. Digital-based businesses are the best examples.

Affiliate marketing is one of the closest to 100% profit because you promote other people’s products and earn a commission per sale without owning inventory or paying for production.

Freelancing is another — you use your skills (writing, design, or programming) to earn money, making your labor the main investment. Similarly, selling digital products like eBooks, online courses, or templates is almost pure profit once the product is created.

There are no shipping or inventory costs, and you can sell repeatedly to different customers. Consulting and coaching also yield high profits since they rely on expertise rather than physical goods.

In Nigeria, perfume oil reselling, thrift fashion, and skincare formulation are examples of small physical businesses with very high profit margins, often over 100%.

However, these require consistent marketing and customer trust. The secret to maximizing profit is to minimize expenses while offering high-value products or services. Digital and service-based businesses tend to achieve the highest profitability because they require minimal capital but can reach global markets.

Which business is trending now in Nigeria?

Nigeria’s business landscape is rapidly evolving, with several trending opportunities driven by technology, lifestyle, and consumer demand. Currently, digital product sales such as online courses, eBooks, and templates are booming because more Nigerians are embracing online learning and digital entrepreneurship.

POS (Point of Sale) business remains one of the hottest ventures due to cash shortages and increased financial digitization. With a modest capital of ₦100,000–₦200,000, anyone can start earning daily commissions.

Food delivery and small-scale catering are also trending because people want convenience and homemade meal options. Another fast-growing trend is thrift clothing (okrika) reselling, popular among young Nigerians who use Instagram and TikTok for marketing.

Perfume oil reselling and skincare products are profitable too, with high demand among both men and women. On the digital side, affiliate marketing, content creation, and mini importation continue to rise.

With platforms like TikTok and YouTube, many Nigerians now monetize their content through brand deals and ads. Tech-based businesses, such as app development, web design, and social media management, are also thriving due to the increasing need for online visibility.

Furthermore, agro-processing and food packaging are gaining traction as Nigerians explore export opportunities. The key to success in any trending business is to start small, study market needs, and provide consistent value.

By combining creativity, technology, and customer understanding, entrepreneurs in Nigeria can turn today’s trends into tomorrow’s thriving enterprises.